Blog: Advice
New media would be a great addition to Baruch’s communication strategy. There’s several ways it could be introduced into the communication mix, but I believe a stronger presence on Twitter is the best way to go.
I would advise each academic department and student services department to have a Twitter account as well as a person who manages the account. Baruch has some presence on Twitter, although it isn’t used for effective communications with students.
Each academic department could engage with students by having personalized hashtags and creating conversations. Once the use of twitter takes off, I’d advise the departments to have professors use twitter for discussions specific to each class. Students are very comfortable with the platform and having conversations via twitter could be great for those who don’t get their ideas out in the classroom.
I would advise each academic department and student services department to have a Twitter account as well as a person who manages the account. Baruch has some presence on Twitter, although it isn’t used for effective communications with students.
Each academic department could engage with students by having personalized hashtags and creating conversations. Once the use of twitter takes off, I’d advise the departments to have professors use twitter for discussions specific to each class. Students are very comfortable with the platform and having conversations via twitter could be great for those who don’t get their ideas out in the classroom.
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